I listened to podcast about the shift in search from keyword driven to context driven. People use ChatGPT search to get one result. Just one. The way to create content so that AI can fun it easier, can drive traffic better than classic SEO. I highly recommend Becca podcasts and YouTube channel.
Here you have a summary, it’s groundbreaking insight
Becca Harpain, in her podcast Think Inside the Square, explores the shift from traditional SEO to “AI optimization.” After a dramatic drop in her website traffic, she realized that Google, once the go-to for comprehensive searches, is now mostly useful for finding specific business information. As people increasingly prefer AI-based search tools, content creators should pivot toward making their content more accessible and AI-friendly.
She introduces the idea of “AI-friendly architecture,” emphasizing clear headings, organized sections, FAQ blocks, and structured data for enhanced discoverability by AI. Rather than focusing on keywords, she suggests conversational and logical content that aligns with human queries. Harpain also stresses the importance of context, expertise, and multimedia accessibility, ensuring that AI can interpret and reference high-quality, genuine content.
Ultimately, she believes content creation should focus on quality and authenticity over gaming algorithms, benefiting both human users and AI systems. Her strategy involves building a cohesive “knowledge database” rather than isolated articles, suggesting that this approach will have long-lasting relevance regardless of technological shifts.
I strongly suggest to watch this YouTube video if you are interested in web state.
Some information about the company
“Think InsideTheSquare” is a podcast hosted by Becca Harpain, a Squarespace expert and creator of InsideTheSquare.co.
The show offers actionable insights, ideas, and inspiration to help listeners build their businesses online. Each episode delves into topics such as website design, digital marketing, and business growth, providing practical tips and strategies for entrepreneurs and small business owners.
Recent episodes have covered subjects like time management for content creators, secure content sharing using Google Drive and Vimeo, and building a thriving template business.
Listeners can access the podcast on platforms like iTunes and Spotify, as well as through the InsideTheSquare.co website.