How to Run a Book Marketing Campaign on Amazon Ads
A Practical Guide how to use AI to speed up and make it successful. By Tom Wawer, author of Corporate Communication DNA I recently launched my first Amazon Ads campaign for my book. I had… Read More »How to Run a Book Marketing Campaign on Amazon Ads
Chapter 25 of Corporate Communication DNA
I wrote another chapter, but it’s not easy to release another book when you find some new insight. So, I just put it here in my blog. Have fun. Stop Rambling — The 3‑2‑1 Protocol… Read More »Chapter 25 of Corporate Communication DNA
Stop Slamming Doors: How to Switch from Reacting to Responding (and My Amazon Nightmare)
Have you ever answered a question too quickly? You know the feeling. The situation heats up. The quarrel escalates. Your heart races, your face flushes, and before you can stop yourself—Bam! The door slams. I’ve been… Read More »Stop Slamming Doors: How to Switch from Reacting to Responding (and My Amazon Nightmare)
Discord
If you have any question about my book, learning, speaking or anything head to my discord; https://discord.gg/GrsDxzuMX
Top 10 Self-Help Books on Communication Skills: A 35-Year Veteran’s Ranking
Posted on January 15, 2026 | By Tom Wawer | Corporate Communication DNA Hey there, fellow communicators and Raft-builders! As the author of Corporate Communication DNA: Lessons from a 35-Year Career, I’ve spent decades navigating… Read More »Top 10 Self-Help Books on Communication Skills: A 35-Year Veteran’s Ranking
Widen up
In the age of AI, the most valuable people in your company are no longer narrow specialists but adaptable generalists who can learn fast, think across domains, and ship real outcomes.[1] From specialist era to… Read More »Widen up
How Diffusion LLMs Work
A Diffusion LLM is a type of language model that generates text by refining a chaotic, noisy sequence into a coherent message all at once, rather than writing it one word at a time (like… Read More »How Diffusion LLMs Work
They Just Retired LLMs: The 5 Breakthroughs That Will Redefine AI by 2026
LLMs built on transformers are about to be eclipsed by a new stack of architectures that rethink how models represent time, context, and “thought” itself. Over the next 18 months, five key breakthroughs—Diffusion LLMs, Power… Read More »They Just Retired LLMs: The 5 Breakthroughs That Will Redefine AI by 2026
Trust in Leadership: Current Research and Data
Global Trust Decline Public trust in leaders has experienced a significant and widespread decline in recent years. According to the 2025 Edelman Trust Barometer, 68% of people believe business leaders are misleading them, and 69%… Read More »Trust in Leadership: Current Research and Data